Thinking of pricing high to "leave room for negotiation"?

Thinking of pricing high to "leave room for negotiation"?

It might actually cost you more than you think.

Here’s what most sellers don’t realise … The first few weeks your home is on the market are when buyer activity is at its peak.  That’s when you attract the most interest, the most viewings, and often … the strongest offers.  Price it at a fair market value and you could attract up to 60% of buyers in your area.  Price it just 10% too high and you could cut your audience in half.  Price it 15% too high, you’ll only reach around 10% of buyers.

Buyers today are informed.  They’ve watched the market.  They know what good value looks like.  And when a property is overpriced, they simply scroll past.  At Richard Lowth, we use detailed market analysis to position your home correctly from day one – because the right price creates momentum.  And momentum creates competition. 

PS - Pricing strategy

Using a scientific market analysis in your area, we will price your home correctly the first time so that it will sell quickly.

If your home is priced at fair market value, it will attract the largest number of potential buyers in the first few weeks.

If a home is overpriced it will attract the fewest number of buyers looking to purchase a home.  The majority of home buyers look at a lot of homes, and they quickly get a feel for the price range that homes sell for in a given condition and location.

If you’re wondering what the right price looks like for your home in today’s market, send me a message.  I’d love to help you get it spot on from the start.

Warmest

- Richard